Lose the formal board - it’s difficult to leverage their insight at such an early stage For aspiring entrepreneurs and early stage startups, my advice for you is to:įocus on the age old… make sure your product does one thing and one thing only exceptionally wellĮstablish early leadership with a product and not sales focus As much as this was a success, it wasn’t without a few lessons we learned along the way. Our industry was evolving quickly, well established competitors were offering similar services and we were plagued by internal misalignment. Despite all of this we continued to face strong headwinds. All while hiring a CEO, raising a multi-million dollar round and building out our team. We went on to manage over $1MM in spend, launch a self-service platform and earn recognition from industry leaders. I spent my last year at New York University writing my master’s degree thesis on a business plan for the company and later launched Gallop as a division of Alkarim’s company BNOTIONS in 2013. As a marketer myself, I was excited about solving a pain point that so many of us face. We wanted to fundamentally change the way advertising was done by using data science to create transparency for advertisers and help them understand the downstream impact of every dollar spent. Four years ago my brother Alkarim Nasser, his business partner at the time Paul Crowe, and I discussed an idea on how to leverage first-party data for more precise targeting for marketers.

Driving valuable mobile user growth using customer intelligence has been core to their success and we couldn’t imagine a more perfect fit for our team. They experienced firsthand as a customer of Gallop the expertise of our team and technology. BVG is a Toronto based gaming company who worked closely with us over the years. We are pleased to announce that Gallop has been acquired by Big Viking Games.

Big viking games